Merriam Webster defines marketing as the process of promoting, selling and distributing a product or service. Communication is a very major aspect of marketing since it involves the exchange of information. A combination of these two terms yields the word marketing communication. As a matter of fact, it has become commonplace for companies to use marketing communication techniques as a tool of promoting their products and services.

Print

Global communication is a very important aspect in this industry and one of the avenues employed to achieve this is the use of print. This involves the usage of a variety of avenues like newspapers, postcards, billboards , letters, brochures or even direct mail. This is a way of getting information to the interested parties in the form of material they can read. Of all the listed options, direct mail is the one with the best measurable results. This is mainly because you are able to track the rate at which people give feedback which is also called response rate.

Television and Radio

Companies have identified this form of media as one of their ways of ensuring the customer is made aware of the product. This is mainly accomplished through the use of advertisement. It involves working closely with the various networks and stations to establish the best ways to get the target markets based on different trends. Product placement is also used and this entails paying a program to strategically feature a product so as to create awareness.

Online

Internet is a major tool as far as marketing is concerned. This is because of a good chunk of the population use it. Companies use search engine optimization techniques whereby they use targeted words to attract higher ratings. Video marketing which involves uploading of videos is also a form that is used online.

Mobile

This involves the use of mobile phones as a means for marketing. It can be effected by use of texts for advertisements to customers, special downloadable applications for phones or sites that have been customized so that they can be accessed through phone.

All the above can be effectively used as tools for global communication.